Privacy

Last updated 9 November 2026 · applies to pucksays.com, our surveys and home pilots, and the Puck device

Puck is a device for children. The people who sign up here are parents and guardians — we never create an account for, or collect information directly from, a child.

What we collect on this site

• Your email address, if you join the founding families.
• Whether you asked to be considered for a free pilot unit (the checkbox).
• Which signup box you used and which link brought you here — the part of the page, and campaign parameters such as utm_source — so we know what is working.
• The IP address of the submission, recorded by our form provider as any web server records a request.

We do not use advertising cookies, tracking pixels, or third-party analytics on this site.

If you join through Instagram or Facebook

Some of our ads let you join with a short form inside Instagram or Facebook. When you send it, Meta passes us the email address you entered, your answer to the pilot question, and which ad you saw. We treat these signups exactly like ones made on this site. Meta's own privacy policy covers what Meta does with your activity on its apps.

If you answer a survey or talk with us

From time to time we email people on our list a short survey. It's optional, and it asks:

• Why you signed up, what worries you about AI for kids, and what price feels fair.
• Your children's ages, as ranges such as 8 to 10. It never asks for a child's name, school, photograph or voice.
• Whether you'd like a home pilot and, only if you would, your city or ZIP code, so we can choose testers and plan shipping.
• Anything else you'd like to tell us.

Your answers are linked to your email address, so we can write back if you ask for a pilot. They are stored by a survey form on pucksays.com. If you offer to talk with us, we take notes during the call and don't record it unless you agree first. We never quote you publicly without your permission.

We delete city and ZIP codes by 31 January 2027, once the pilots are over, and the other answers and call notes by 30 June 2027. After that we keep only overall totals, such as how many families have children aged 8 to 10, which can't be linked to anyone.

If you join a home pilot

Families test pilot units at home in rounds of about two weeks. We ship each unit, or hand it over in person, and a parent sets it up. Before a unit is shipped or handed over, a parent signs and returns a consent form that explains all of this in full.

• Your shipping address: we ask the families we choose for an address to ship the unit to, share it only with our shipping service, and delete it once the unit is back.
• What a pilot unit keeps: the text of each question and answer, when it was asked, how long the answer took, whether it was answered, handed to the parent or failed, and any safety flags. A pilot unit keeps this for every question and for longer than a device you own, so we can check every day that its answers are safe.
• Audio isn't kept. Speech is turned into text, and the answer into speech, on our own server. Only the text of the question goes to an AI model provider, to be answered.
• Who sees it: the parent, in the parent view, and the Puck team, for the daily safety review. It's never sold or used for advertising, and nothing from your home, such as a quote or a photo, goes into our marketing without your separate written permission.
• Your control: you can end the pilot at any time, and ask us to delete everything from it by writing to [email protected].
• How long we keep it: we delete pilot records by 31 March 2027 and keep only overall totals, such as the average number of questions a day, which can't be linked to your family.

What we never collect here

No child's name, voice, photograph or school. The signup form asks for one parent email address and nothing about your child, and the only thing our optional survey asks about children is their age range.

When you own a device

• Audio is not stored. Your child's voice is turned into text to answer the question, and the recording is not kept.
• Questions and answers are kept for 30 days, so the parent view can show them, then deleted automatically. A parent can delete any day's history, or everything, at any time.
• Questions are sent to a model provider to be answered. That provider processes the text to return an answer; it does not use it to build advertising profiles.
• Questions that are sensitive — about bodies, death or violence — are not answered and are shown to the parent instead.

Who processes your data

Cloudflare (hosting the site and storing the signup form), Meta (only for signups made through a form inside one of our Instagram or Facebook ads), Resend (sending our emails), a survey form on pucksays.com (survey answers), and an AI model provider (the text of a question, to be answered). Speech-to-text and text-to-speech run on our own server, so audio never leaves it. We do not sell your information, and we do not share it for advertising.

How long we keep it

Signup emails are kept until you ask us to remove them. Survey answers, call notes and pilot records are deleted by the dates given above. Every email we send includes an unsubscribe link.

Your choices

You can ask us to delete your email, survey answers or pilot records, or to tell you what we hold, by writing to [email protected]. We will action a deletion request within 30 days. For anything else, write to [email protected].

Children's privacy

We do not knowingly collect personal information from children. A parent or guardian controls the device and its settings, and must consent before a device is activated.

Changes

If this policy changes materially we will note the new date above and, for people on our list, mention it in the next email we send.

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